Terms of Use

1. Acceptance

These Terms of Use govern the use of the Botree platform, available at botree.com.br and operated by Rafael Henrique Anoni do Nascimento Ltda (Gameplay do Boy, gameplaydoboy.com.br), Brazilian company number (CNPJ) 48.011.000/0001-13, located at Rua Paraíba, 3336, Patrimônio Velho, Votuporanga/SP, CEP 15.502-150, Brasil ("Botree" or "we"). By creating an account, ticking the acceptance box or using the service, you confirm that you have read and agree to these Terms and to the Privacy Policy, which is part of them.

If you use Botree on behalf of a company, you represent that you are authorized to accept these Terms for it.

2. What Botree is

Botree is online software (SaaS) to build and manage bots and human support on messaging channels such as WhatsApp Business and Instagram Direct. It offers a visual flow editor, a panel for agents organized by department, AI answers (on the Pro, Enterprise and Infinity plans), business hours and statistics.

The connection with WhatsApp and Instagram uses the official APIs of Meta Platforms, Inc. (WhatsApp Business Cloud API and Instagram Messaging API). These channels depend on Meta's availability and rules.

3. Sign-up and account

• You must be 18 or older and legally able to enter into contracts.
• Your information must be true and kept up to date.
• You are responsible for your password and for everything that happens in your account and in your agents' accounts. Tell us immediately if you suspect misuse.
• Each user (the account owner and each agent) has one active access at a time. Signing in with the same user on another device or browser ends that user's previous access. Different users never affect each other.
• Changing or resetting the password ends that user's other accesses. To change the account email, we ask for the current password and a new email confirmation, and we notify the old address.

4. WhatsApp, Instagram and Meta rules

When you connect your number or professional account, you remain its owner and agree to follow the WhatsApp Business Policy, the Meta Platform Terms and the Instagram Community Guidelines. In particular:

• only message people who agreed to receive messages, and honor requests to stop;
• respect the 24-hour customer service window and use approved templates outside it;
• do not send spam or misleading, illegal or discriminatory content, or content that violates third-party rights.

Meta fees. Using the WhatsApp Business Platform has Meta's own fees, separate from your Botree plan. You pay them directly to Meta, with the payment method saved in your WhatsApp Business account (Meta Business Manager). Under Meta's rules in force since October 1, 2026:

• Meta charges per delivered message, not per conversation;
• each WhatsApp number gets 1,000 free service messages per month (replies within the 24-hour window, sent by agents, the bot or the AI); unused messages do not roll over, and from the 1,001st on each message is charged by Meta;
• template messages (marketing, utility and authentication) are charged per delivered message;
• messages your customers send are not charged;
• without an active payment method at Meta, Meta stops delivering service messages after the 1,000 free ones of the month, and your bot stops replying until you fix it.

Prices and rules are set by Meta, vary by the contact's country and may change at any time; Meta's official rate card always prevails. Botree charges no markup on these fees, and they are separate from your plan's conversations (section 5).

Botree is not responsible for blocks, restrictions or changes made by Meta, or for your violations of those rules.

5. Plans, prices and currencies

• Plans, limits and prices are on the plans page.
• Trial account: every new account starts as a trial account, free of charge, with the same limits as the Basic plan (1 bot and 1 agent) to build and test your bots. A trial account cannot connect WhatsApp or Instagram or use the AI. Apart from the trial account, there is no free plan.
• Plans can be monthly or yearly (yearly is charged at once).
• The currency depends on the country you enter at sign-up: Brazilian real (R$) for Brazil, euro (€) for the European Union and US dollar (US$) for other countries. Taxes and fees from your bank or card, such as currency conversion, are your responsibility.
• All plans include API integration and transfers between departments and between bots. AI-powered support is part of the Pro, Enterprise and Infinity plans. The number of bots and agents in each plan (for example, 1 agent on Basic, up to 4 on Pro, up to 15 on Enterprise and unlimited on Infinity) is on the plans page.
• A new conversation is counted when a contact messages you on WhatsApp after more than 24 hours without talking to you.
• On the Basic and Pro plans, each plan month includes 1,000 new conversations. From the 1,001st on, Botree charges 0.01 per new conversation in your subscription currency (R$ 0.01, US$ 0.01 or € 0.01). The amounts of each plan month add up and are charged together with your plan renewal, on the saved card (on yearly plans, at the yearly renewal). If the subscription is cancelled, the accumulated amount stays on your account, with no expiry, and is charged together with your next plan activation; the total is shown on screen before payment. On the Enterprise and Infinity plans, Botree does not charge per conversation.
• The plan month starts on the day you subscribed and runs until the day before the same date in the next month (for example, Oct 15 to Nov 14), including on yearly plans.
• This amount is Botree's only. Meta fees (section 4) are a separate charge, made by Meta itself on the card in your Meta account, and do not go through Botree.
• Price changes. A price decrease applies immediately. A price increase is announced by email to the plan's subscribers on the same day it is made and only takes effect 30 days after that date, for everyone, whatever your renewal day is. Example: an increase made on Nov 10 takes effect on Dec 10. A renewal due before that date is charged at the old price, even if the charge is retried after it; a renewal due on that date or later is charged at the new price. Until that date, new subscriptions also pay the old price.

6. Payment and automatic renewal

• Payments are processed by Stripe. Botree never receives or stores your card number.
• Your subscription renews automatically at the end of each period, on the saved card, until cancelled. We email you one day before.
• If a charge is declined, we retry on the next 2 days (3 attempts in total, one per day) while keeping your access. Accumulated extra conversations (section 5) are included in the same charge. After the third decline, the subscription is cancelled and the account goes back to being a trial account: nothing is deleted, but WhatsApp and Instagram service and AI stop, and anything over the trial account limit stays locked until you choose a plan.
• You can change your card at any time in My Subscription and request copies of your receipts.

7. Changing plans

• Upgrading applies immediately and can be done in My Account or My Subscription: we only charge the price difference between the two plans for the days left until renewal. The renewal date does not change, and from then on you are charged the new plan price.
• Switching from monthly to yearly also applies immediately: we deduct the unused part of the current month, charge the yearly plan and the new period starts on the day of the change.
• Downgrading (or switching from yearly to monthly) starts at the next renewal, with no charge at the time of the change. Until then, you keep your current plan.
• Differences under 0.50 are not charged.
• After a downgrade, resources above the new limits may become unavailable. For example, on a plan without AI, conversations that would go to the AI go to your agents' queue instead.

8. Cancellation, withdrawal and refunds

• You can cancel the renewal at any time in My Subscription. Cancellation applies to the next renewal: the plan stays active until the end of the period you contracted and already paid, with no further charge and no refund for the remaining time. This applies to monthly and annual plans. Example: if you cancel an annual plan in the second month, you keep the plan until the end of the 12 months.
• Until the end of the period, you can turn automatic renewal back on in My Subscription. This only applies when you cancelled it yourself: a subscription ended by a refund, a card dispute or a suspension cannot be turned back on, and you need to subscribe again.
• When the period ends, the account becomes a trial account and nothing is deleted (see item 6).
• Right of withdrawal: if you sign up as a consumer, you may withdraw within 7 days of your first purchase and get a full refund (article 49 of the Brazilian Consumer Code, and equivalent local laws). Just ask our support.
• After that period, there are no refunds, full or partial, for periods already started, including annual plans, except when we fail to provide the service or when required by law.
• A full refund of the plan payment ends the subscription immediately. A dispute (chargeback) opened with your card also ends the subscription immediately, and the account goes back to being a trial account during the review.
• If the same plan is paid twice by mistake, no new subscription is created and the duplicate amount is refunded.

9. Acceptable use

You may not use Botree for:

• spam, scams, phishing, selling forbidden products or any illegal activity;
• collecting personal data without a legal basis or messaging purchased lists;
• trying to break into, overload, copy or reverse engineer the platform;
• bypassing plan limits or reselling the service without permission.

We may suspend accounts that break these rules, giving notice whenever possible.

10. Artificial intelligence

AI-powered support is available on the Pro, Enterprise and Infinity plans. AI answers use the information you register and a language-model provider. They may contain mistakes. You are responsible for reviewing your business information, setting when the AI must hand the conversation to a human and monitoring your support.

Automatic safeguards. To prevent endless conversations with other bots and abuse, the AI says goodbye only once and does not answer further goodbyes, and it may stop answering in a conversation when it detects that the contact is a bot or when the message volume is abnormal. The conversation stays saved in the panel and, during business hours, goes to your agents. Messages received in a row are answered together, in a single reply.

11. Data and privacy

Personal data is processed according to the Privacy Policy, the Brazilian General Data Protection Law (LGPD, Law 13,709/2018) and, where applicable, the GDPR.

For the data of your customers who chat with your bot, you are the controller and Botree acts as processor, handling that data only to provide the service and following your instructions. You must have a legal basis to serve and message those contacts.

12. Intellectual property

Botree's software, brand, design and code belong to us. You receive a personal, non-exclusive and non-transferable license to use it while your subscription is active. The flows, texts and media you create remain yours.

13. Availability and liability

We work to keep the service online at all times, but there may be pauses for maintenance or causes beyond our control, such as instability at Meta, the hosting provider or the internet.

To the fullest extent allowed by law, we are not liable for lost profits, lost opportunities or indirect damages. Our total liability is limited to the amount you paid in the 12 months before the event. Nothing here removes rights that the law grants to consumers.

14. Suspension and termination

We may suspend or close an account for breach of these Terms or of Meta's rules, fraud, abuse or non-payment. You can close your account whenever you want on the Your data page or through support. After closure, data is deleted as described in the Privacy Policy.

15. Changes to these Terms

We may update these Terms. Relevant changes will be announced by email or in the panel at least 10 days in advance. If you disagree, you can cancel before the change takes effect.

16. Governing law and jurisdiction

These Terms are governed by the laws of Brazil. The courts of Votuporanga/SP, Brazil, are chosen, without prejudice to the consumer's right to sue in the courts of their own domicile.

17. Contact

Rafael Henrique Anoni do Nascimento Ltda (Gameplay do Boy, gameplaydoboy.com.br)
CNPJ 48.011.000/0001-13
Rua Paraíba, 3336, Patrimônio Velho, Votuporanga/SP, CEP 15.502-150, Brasil
Email: contato@botree.com.br
Support: in the panel, under Support.